On July 15th, a publication launch party for BRUTUS magazine's "Bangkok/Chiang Mai" special issue was held at SOHO HOUSE BANGKOK. The doors opened at 7:00 PM. When we, the BRUTUS team arrived in the early afternoon, we found Pyra coordinating with the setup staff in the waiting room, and artist TRK installing panels that would also serve as a photo booth.
The exterior of SOHO HOUSE BANGKOK. A luxurious building that suddenly appears amid everyday streets. 
TRK (left in photo) created illustrations for the panels. He's also popular as a graffiti writer.
SOHO HOUSE BANGKOK bills itself as "a members-only club for creative people," and the atmosphere lives up to that promise. The interior maintains traditional Thai elements while adding a perfectly balanced touch of contemporary sensibility, making it easy to arrange and suitable for various events.
That evening's party took over the second and third floors, the first-floor entrance saw a constant stream of luxury cars, and the lounge connecting to the pool and garden was filled with people engaged in lively conversation. It's easy to understand Pyra's earlier comment that this was "the perfect place to express BRUTUS's exclusive worldview."
Spacious lounge area. After this photo was taken, back issues of BRUTUS were placed on the tables. 
Beer, gin, rum, and other beverages were served at the event, with many guests lining up at this bar counter.
The venue setup proceeded smoothly, with the DJ booth particularly worth noting. It featured plastic chairs and tables used at Thai street stalls, with a showcase displaying items with Thai motifs. Pyra's creative team pulled it off with excellent taste.
Once the venue opened, invited influencers began arriving one after another. Actors, musicians, artists, entrepreneurs... people with various titles appeared at the venue, took photos in front of TRK's shooting panel, then wandered through the space with drinks in hand, enjoying their time while losing themselves in the music the DJs played. Local Thai media also reported on the event, demonstrating the high level of attention it received.
The venue buzzed with creators active in various fields. Drinks and pleasant music accelerated networking among attendees. 
Corona beer served at the bar counter. Its light taste is perfect for hot Bangkok. 
Pyra responding to local media interviews. The various initiatives came from her ideas and extensive connections.
About an hour after opening, one person's arrival caused a stir in the venue. Bangkok Governor Chadchart appeared in his trademark vest. The governor shook hands with guests and took photos with them. Known as a down-to-earth politician close to the people, he was a popular figure at the BRUTUS party as well.
Once things settled down, Pyra, who also served as MC, took the microphone. She energetically explained the party's purpose, followed by Editor-in-Chief Mr. Tajima from Japan greeting the assembled guests, and Governor Chadchart expressing his gratitude for BRUTUS's focus on Bangkok. Editor-in-Chief Mr. Tajima presented flowers to the governor, and they pledged their mutual friendship.
Editor-in-Chief Mr. Tajima explaining BRUTUS's concept in dialogue with Pyra and greeting the guests 
Editor-in-Chief Mr. Tajima presenting flowers to Bangkok Governor Chadchart. The governor also appeared in the BRUTUS magazine.
The celebration continued in a joyful atmosphere late into the night. The BRUTUS team listened to local people's stories and exchanged many opinions about the current state of Bangkok and Tokyo, and what lies ahead. Here in Bangkok, far from Tokyo, there's a sense that something new is about to be born. It was an excellent start.
Gift sets that were distributed. The BRUTUS magazine with postcards and coffee drip bags from Casa Lapin café in a special tote bag. 
On the third floor above the party venue, karaoke was held. Like Japanese people, Thais love music.
