What Does Good Taste Mean to You？

Why do the work of up-and-coming global companies and world-renowned creators appear so dazzling?

There’s something about them that always feels effortlessly “cool.” But what exactly is this elusive sense of good taste? In this issue, we set out to uncover the true essence of “good taste.”

For this special feature, Brutus welcomes Ramdane Touhami as our guest editor-in-chief. The entrepreneur behind Officine Universelle Buly, a brand he transformed into a globally recognized name, believes that “any business, at its core, should be creative.”

Together, we traveled the world, meeting and speaking with various creators to explore their perspectives. Whether you’re a fresh graduate entering the workforce or an executive at the top of your game, this issue invites you to reflect on what work should truly be.

And to begin, let’s start with the story of the store Ramdane built.

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