Committed to freshness. Gelato made with the bounty of Mt. Daisen. Tottori <GELLATERIA pa cherry b.>

Individually run specialty shops are booming all over Japan. Locally-sourced ingredients directly contribute to the unique character of the ice cream. The backgrounds of the makers are as diverse as the ice creams themselves. Why do they make each type of ice cream? Here are the stories of the people who make them.

First published in: BRUTUS No. 1009 "Really Delicious Ice Cream" (released June 3, 2024)

photo: Nobuaki Murakami / text: Hiromi Kuratune / edit: Mutsumi Hidaka

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GELLATERIA pa cherry b.

The blessings of Mt. Daisen, the highest peak in the Chugoku region, are kneaded into the dough

Located in a rural area surrounded by fields, this popular shop is bustling with customers even on weekdays. The owner, Chiyo Masumura, was a radio announcer who turned gelato artisan. After training in Italy and winning a prize at a world championship, she opened the shop in 2018 in her new home.

The focus is on freshness. Ten different kinds of seasonal produce grown in the rich water and soil at the foot of Mt. Daisen are prepared every morning, with a different selection available each day. For example, freshly picked strawberries from the greenhouse right in front of the shop, shiso leaves from nearby, citrus fruits such as sweet oranges, corn, broad beans, myoga ginger, persimmons, etc. The sourness and bitterness are used as a nice accent, allowing you to enjoy the fresh and rich texture of the ingredients.

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