A search for unique recipes inspired by flavors encountered on a trip. Aichi's YEH ice cream

Individually run specialty shops are booming all over Japan. Locally-sourced ingredients directly contribute to the unique character of the ice cream. The backgrounds of the makers are as diverse as the ice creams themselves. Why do they make each type of ice cream? Here are the stories of the people who make them.

photo: Atsuko Chiba / text: Miki Murase / edit: Mutsumi Hidaka

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YEH ice cream

The search for unique recipes stems from the flavors encountered on a trip

Yozo Matsuda and his wife Fami ran a shop in Nagoya that sold architecture, general goods, and children's clothing. Yozo's love for American ice cream, which he had tried while traveling abroad to buy ice cream, led him to become an ice cream craftsman.

The duo's uncompromising creations include 10 unique flavors, including the original "Honey Lavender" and the most popular "Cream Cheese Olive Oil." No artificial flavorings, colorings, eggs, or refined sugar are used. The milk base is mixed differently for each flavor to bring out the flavor of the ingredients. The rich yet melt-in-your-mouth flavor harmonizes with the lightness of the hand-baked rice flour waffle cone. Plant-based ice cream is also available.

Aichi YEH ice cream mini ice cream 4 flavors
It is popular as it is "easy for small children and those on a diet to eat." The smaller than normal "Select Mini 4-piece Set" is priced from 1,000 yen.

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