Watches and Style: A Case Study of Stylist Masataka Hattori

Does it blend naturally with the sleeve of a shirt? Is it perfectly balanced with a ring? Or how will it be displayed when it's off the wrist? Which watch to choose and how to live with it may be what gives birth to "style." Stylist Masataka Hattori discusses watches and style.

photo: Kazufumi Shimoyashiki / text: Keiichiro Miyata

Enjoy the transitional period of the 1980s and 1990s and incorporate them into your own style.

Masataka Hattori's outfit is always all black. The only change is the pattern on his T-shirt, but it was his watch that breathed new life into his outfit.

"It all started with the COVID-19 pandemic. I wanted to do something to improve myself, so I got my driver's license and motorcycle license, and that's when it all began. I got hooked on vintage cars, and as I started digging into cars from before the 1990s, I got completely immersed in the world of watches."

In particular, the products from the 1980s and 1990s, when digitalization was on the rise, are, in Hattori's words, "awesome!" and full of originality.

"The design evokes a spirit of taking on new challenges, a time of transition. The Must Tank, inspired by Cartier's Trinity, is a symbolic piece."

Cartier's "Must Tank"
The Must Tank is perfect for a wide range of occasions, from everyday wear to suits.

This was the bubble era, and Hattori liked a lot of “tacky cool” things, and he also liked things that were so bold that people would gossip about who could pull them off. The Piaget with its vibrant crocodile leather strap is a perfect example of this.

"It's a design that's so flashy it makes me laugh. It has a presence, and that's what I like about it," he said with a grin. He says he decides what watch to wear based on his mood, and aside from "sometimes I match the color with my shoes," he has a loose rule of not thinking about the details.

Piaget square watch from the 1990s
The square Piaget watch, made in the 1990s and characterized by its thin movement, is paired with Converse shoes in the same color as the strap.

"It can go well with your usual look, or it can be a departure from the usual. It's better to have that kind of flexibility so you can enjoy a variety of watches without preconceptions."

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