The retro hot spring towns of Shibu Onsen and Yudanaka Onsen are seeing the rise of young people. Now is the time to visit these places as they undergo change.

Hot spring towns are hot springs and drinking spots. After enjoying a bath or two and touring the outdoor baths to warm your body from the inside out, it's time to go bar-hopping! From izakayas to corner bars, natural wine bars, French, Italian, brewpubs, sushi and snack bars. You can go bar-hopping or just sit back and enjoy a drink. What's interesting these days is to go bar-hopping and bar-hopping in hot spring towns.

photo: Yoichi Nagano / text: Michiko P. Watanabe

The day when this nostalgic hot spring town will transform into a gourmet town is approaching!

I first learned about Shibu Onsen through the social media of an acquaintance who is knowledgeable about delicious food from around the world. I was absolutely captivated by the food at Shibu Onsen Shokudo Gonki. My desire to go grew into a question: Could it be that I'm being called?! So I hurriedly boarded the Hokuriku Shinkansen. Instead of being pulled by a cow to visit Zenkoji Temple, I was being pulled by Gonki to tour Shibu Onsen. I was thrilled by the dream combination of hot springs and French cuisine.

I was surprised when I entered the hot spring town. Is this a movie set? It's the epitome of a hot spring town, with wooden buildings lining both sides of narrow streets. The streets are so narrow that only one car can pass through. It's amazing how this mellow atmosphere has survived. It really stirs up my wanderlust.

The townscape of Shibu Onsen, Nagano

As dusk falls, foreign visitors from all over the world who have come to see the snow monkeys join the hot spring cure visitors, clad in unfamiliar yukata robes and strolling along the cobblestone streets of the hot spring town, the sound of their geta sandals echoing around them. In their hands, they hold large keys to the outdoor baths. Nice. This is exactly the hot spring town I imagined.

Tourists from Germany walking through the hot spring town
A tourist from Germany was about to enter the third bath, Wata no Yu, located right in front of Gonki.

There's actually a reason why this atmosphere has survived. The three- and four-story wooden buildings are lined up one on top of the other, making rebuilding and road expansion difficult, and the area was left behind in the development of the bubble era. In an effort to protect these irreplaceable buildings, the people of the hot spring town take turns patrolling the area every day (night watchmen), and it's thanks to their efforts that this has been preserved.

It's a good old hot spring town, but there's more to it than that. Across the Yokoyu River from Shibu Onsen is Tamamura Honten, which has been producing the sake "Enkan" for over 200 years. It's not just sake, but perhaps it's better known as the brewery that also brews "Shiga Kogen Beer." The eighth-generation president, Eigo Sato, a U-turner from his hometown, is from a foreign company and has experience working overseas. He is contributing to the development of the region through various reforms.

Nagano Gallery Tamamura Main Store Fresh Hop IPA
Today's draft beer is a fresh hop IPA. This regular beer is 700 yen.

In Yudanaka, Takayuki Yumoto, the third-generation president of the Aburaya Tousen inn, created the Yudanaka Brewery Complex U in an effort to revitalize the hot spring town. In addition to stylish private day-trip hot spring rooms, the complex also includes a cafe where you can enjoy craft beer and hamburgers, a chocolate shop and more, making it a fun place to drop in on a whim.

Also in Shibu, Daisuke Ishizaka moved there, saying he had always wanted to run an inn. He bought the long-established inn, Kadoya, which was closing down, and transformed it into a budget inn by increasing the number of self-service aspects, such as check-in, check-out, and putting away futons. He has also opened a bar where people can drop in casually, which is popular with guests from overseas. Ishizaka has also bought another inn, Koishiya Ryokan, and as it does not have a hot spring source, he offers only showers and no meals at a low price. Apparently 90% of the guests here are foreigners.

In this way, young owners of long-established businesses, from the 9th and 17th generations to the "first generation," continue to make efforts to stay in line with the times.

U-turners and immigrants. A sense of prosperity.

Some of the people who have moved here include Gonki, who was captivated by the area and moved there, and Yosikihi, who chose the area after being inspired by his sister and her husband, who had moved here earlier and started a farm. "The vegetables and fruits are delicious. I want people to eat their fill of fresh vegetables and feel energized," says Yosikihi chef Noriyo Fujita.

"The key to our move was the ingredients. There's a wide selection of good meat and fish available nearby. And traditional vegetables like Maesaka daikon radish remain," says chef Yoichi Kishida of Gonki. He also shows new ways of looking at local ingredients, such as pickling the bamboo shoots that are harvested in abundance in season, and fermenting Moroccan green beans at room temperature.

In addition to the trials of the young owners, the rediscovery of the local climate and ingredients by the immigrants has resulted in a good mixture and metabolism. What they all have in common is that they love Shibu and Yudanaka, so they keep their feet on the ground and try new things without destroying the atmosphere. There are still many more interesting chemical reactions to come.

Nostalgic hot spring towns. 14 must-visit spots in Nagano's Shibu Onsen and Yudanaka Onsen

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