New cosmetics that create a clean look. ~Hair care edition~

A clean look comes from everyday care. Therefore, being particular about the cosmetics you use every day is a part of adult taste. We introduce new hair care masterpieces that you should buy now.

photo: Satoshi Nagare / styling: Maki Nakano / text: Tsuyoshi Ode

Hair has a big impact on your overall appearance. Don't forget to take care of your scalp.

Innersense Hair Renew Scalp Hair Bath, Thin Purte Too Good Silky Smooth Oil, Athletia Repair Hair Oil, Eclarity Shampoo HX Moisture, Remotion Honey Sweet Cleansing Shampoo, La Casta Aroma Revita The Scalp Effector

1:athletia

Multi-purpose for styling and scalp care

This hair oil from Athletia works both internally and externally to repair cuticles damaged by UV rays, dryness, and coloring. It contains the hair repair ingredient 18-MEA, which leaves hair shiny and smooth. It can be used as a hair treatment and styling product, or as a scalp care oil, massaged into a dry scalp before shampooing.
Athletia Repair Hair Oil 50ml 4,400 yen (athletia TEL: 0120-220-415)

2:SINN PURETÉ

Repair your hair while enjoying the fragrance

The new hair oil from Syn Purte contains a high concentration of erucalactone, which repairs cuticles and addresses hair problems such as frizz and loss of volume when heated with a hair dryer. It also has color-keeping effects, and daily use will tame frizzy hair and make it supple. The delicate, deep scent, like a fragrance, gently spreads throughout the hair, enhancing its cleanliness.
Too Good Silky Smooth Oil 50ml 4,290 yen (Shin Purute TEL: 0120-465-952)

3:INNERSENSE

Dry scalp is the enemy of hair, so improve your scalp environment

年齢を重ねると皮脂分泌量が減少してしまうので、大人の頭皮は意外と乾燥してしまっているもの。〈インナーセンス〉の新ラインは、そんな頭皮に潤いと栄養を与えて、健やかに整える美容成分「発酵ヤナギ樹皮エキス」や「パンプキンシードオイル」を高濃度配合し、強くて美しい髪を目指す。
ヘアリニュースカルプヘアバス 295ml 4,400円、同スージングコンディショナー 295ml 4,620円(インナーセンスアジア TEL:03-3261-3211)

4:ReEMOTION

Foam pack shampoo with high concentration raw honey

Remotion's hair care product is made with a high concentration of high-quality, unheated Hungarian honey. It contains approximately 190 nutrients, including natural enzymes, vitamins, and amino acids, that break down sebum buildup on the scalp and reduce inflammation, making it ideal for scalp care. Its distinctive use is as a "foam pack," enveloping the entire scalp in a rich lather and leaving it to penetrate for more than two minutes.
Honey Sweet Cleansing Shampoo 300ml 4,620 yen, Honey Sweet Moist Treatment 300g 4,620 yen (Website: KEN ken-beauty.co.jp/)

5:ARIMINO

For hair that won't be damaged by color or perm

The unique technology, "Diamond Bond MEA," protects the surface of the hair at a nano level, protecting the cuticle. It also keeps moisture and damage repair ingredients inside the hair, preparing the foundation. With this double approach, Eclarity's hair care is attracting attention as a new approach that minimizes damage caused by color and perms and aims to restore hair to an undamaged state.
Eclarity Shampoo HX Moisture 250ml 4,180 yen, same treatment 235g 4,400 yen (Arimino TEL: 0120-945-334)

6:La CASTA

Eliminate hair problems with the power of plants

生薬由来の4種の薬用有効成分を配合した〈ラ・カスタ〉の育毛剤は、薄毛や抜け毛、かゆみなどで悩んでいる人に。太くて強い毛髪を育む「ニンジンエキス」と、血流を促す「センブリエキス」の最強タッグがその効果を発揮する。また10種類の植物由来成分がしっかり育毛をサポートしながら、エイジング世代の頭皮環境を整える。医薬部外品。
アロマ リヴァイタ ザ スキャルプエフェクター 100ml 6,930円(アルペンローゼ TEL:0120-88-7572)

New cosmetics that create a clean feeling. ~Body care edition~

New cosmetics that create a clean feeling. ~Face care edition~

SHARE ON

FEATURED MOVIES
Featured Videos

BRUTUS
OFFICIAL SNS
Brutus Official SNS

FEATURED MOVIES
Featured Videos