Eifukucho, written as "Eternally Happy Town," is located in Suginami Ward. Located just 10 minutes from Shibuya Station on the Keio Inokashira Line express train, it offers excellent access to the city center, yet is a quiet residential area surrounded by greenery, including Omiya Hachimangu Shrine, also known as the "navel of Tokyo," and Wadabori Park.
This town is often thought of as a "town for the residents," but in recent years, the number of small, independent shops has increased, and it is gradually becoming more lively. This time, we will introduce five unique spots in Eifukucho that are worth visiting.
Musashinoen
An oasis in Suginami that has existed for over 70 years
Musashinoen, located in Wadabori Park near Omiya Hachiman Shrine, is a fishing pond that has been in operation since 1951. On weekends, the pond is bustling with people strolling through the park and families. This retro and charming fishing pond is the perfect place to forget about the daily grind and refresh yourself.
And don't underestimate the restaurant attached to the premises. "We kept responding to customer requests, and before we knew it, the number of items on the menu had grown," says owner Daisuke Aoki, who boasts a whopping 100 items. From hearty dishes like katsudon (pork cutlet bowls), mapo noodles, chicken liver stew, and okra with sesame dressing, they have everything from snacks to light meals. You can satisfy your hunger between fishing trips, or just use the restaurant.
You can catch carp and crucian carp in the fishing pond. The shark sculpture floating in the pond was apparently donated from the set used in the film "HiGH & LOW." 
We recommend the mapo noodles (1,000 yen), which are popular all year round. The spicy sauce, with a hint of sansho pepper, is perfectly combined with the large, satisfying pieces of tofu and the curly noodles, creating a truly delicious dish. They also use chopped pork belly instead of minced meat to create a nice texture. The omelet rice and fried udon noodles, which were featured in the TV drama "Solitary Gourmet," are also perennially popular. 
The restaurant, which floats on a pond, has the appearance of a beach hut. The owner, Mr. Aoki, completed the entire restaurant by himself. The interior is decorated with items inherited from the owner's childhood friend, Takanohana.
KONKO
Stylish everyday items and thoughtful gifts
Nozomi Yano, who worked as a graphic designer in Kochi Prefecture, opened this general goods store in 2023. The store is packed with items that Yano encountered on his travels and on social media, as well as items that he has loved since his 20s.
"Even though we have cute items, we try to choose things that aren't too fancy," she says, and as such, the store has a pop atmosphere with many colorful products, but it also has a selection of highly designed everyday items such as an oil dispenser from a Portuguese stainless steel manufacturer, as well as men's items such as backpacks from 41st Century. Her sense of balance in selecting timeless items shines through, demonstrating her sensibility as a designer.
The pop and cozy interior was designed by Ryohei Murakami of studioBOWL, who also runs the Daikanyama select shop SUPER PERSONAL SHOWCASE. 
Yano is also currently accepting orders for mini wreaths (16,500 yen) made by Kusa Aomu, a flower shop in his hometown of Kochi Prefecture. Unlike fresh flowers, these are popular items that can be displayed as ornaments for a long time. 
The selection includes colorful dishes (935 yen) with an exquisite depth that are easy for small children to eat from, which is something only Yano, a mother of her own, could make. The dishes are made from recycled American milk jugs, and are a product that is kind to both the body and the environment, as they do not release harmful substances even when heated in the microwave.
Massimo Tavio
One of Tokyo's most popular restaurants, where the passion of Naples lives on
Massimo Tavio, a famous Neapolitan pizza restaurant, is not only popular with locals, but also with people who travel from far away to visit. It was opened by Massimo Tavio, a native of Naples, Italy, who was captivated by Japan during a trip there.
The pizzas are baked faithfully using traditional Neapolitan techniques, resulting in a fragrant outside and a chewy inside. With a lineup of around 40 types of pizza alone and over 10 types of pasta, you're sure to be satisfied no matter what you order. On a nice day, we recommend taking out some pizza and having a picnic at Wadabori Park.
The most popular item is the Margherita Bufala (2,480 yen), which is a Margherita with buffalo mozzarella cheese added. You'll be hooked on the combination of the fluffy dough, the milky buffalo mozzarella, and the rich, fresh tomato sauce. 
The interior, reminiscent of the real Naples, is based on the concept of "Welcome to Massimo's home." In addition to a handmade pizza oven, there are rows of Lupin III figurines collected by Massimo. 
Facing Inokashira Street, it is a two-minute walk from Eifukucho Station. The restaurant has two floors and seats approximately 120 people.
Jalk Coffee
Honest and courteous. A small, famous restaurant where time flows at a leisurely pace
Yark Coffee, run by Masashi Sakai, who trained for about 20 years at Horiguchi Coffee, a pioneer in specialty coffee in Japan, is a specialty coffee shop that roasts its own beans.
The coffee is extracted using a cloth filter, with the aim of "exuding the warmth of human hands as much as possible." Over 10 varieties of carefully selected beans from around the world are on display, and strict quality control is carried out, with no beans being served more than three days after roasting.
The shop is tastefully lined with Danish pottery and vintage accessories from the 1940s and 1950s that Sakai has collected one by one over the years. It is a comfortable coffee shop with a solid knowledge of coffee and a quiet philosophy.
Clockwise from the right: Yalk Blend (680 yen), Coffee Cheesecake (700 yen), and Today's Homemade Cake (700 yen). All of the homemade cakes are made in-house and are delicious. 
With the desire to "serve the most delicious coffee," we use a cloth filter that allows the aroma to come out and preserves the oils and fats of the coffee. We take our time to carefully brew each cup. 
The interior of the shop is based on the concept of "having tea in Denmark in the 1950s," and time passes slowly in a space that exudes the warmth of wood. The art and clock exhibitions that are held irregularly are also popular.
VERTERE Eifuku Taproom
Beer from that popular brewery on tap
This taproom was opened in 2024 by Batere, a craft beer brewery based in Okutama, Tokyo. Around 10 types of beer are always available on tap. As soon as a barrel is emptied, it is replaced with a new one, so you'll have to wait until you visit to find out which type is on tap.
It opens at 4pm on weekdays and 1pm on weekends and holidays, so many customers drop in for a drink while waiting for someone or before making plans for the evening. The store also sells canned beer in the refrigerator, so you can have fun choosing from an almost full lineup.
The food menu is provided by the popular Italian restaurant Ichi, which is located in the same building, and is impeccable. In addition to the "Homemade Loin Ham and Pickles" (900 yen) pictured, there are also other dishes such as "Hummus and Spiced Lamb" and "Steamed Whitebait and Broccoli Marinated in Anchovies." 
The restaurant has a clean, white interior with a spacious counter in the center, which can accommodate about 15 people standing. 
They also stock over 10 types of canned beer with sophisticated packaging that will make you want to buy it just for the cover, making it the perfect gift for a beer lover.
