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You'll be amazed by its deliciousness. Have you heard of Sah Toh, a traditional Thai alcoholic beverage?

Sahto is an indigenous alcoholic beverage that has been homemade in rural areas by adding yeast to steamed glutinous rice and fermenting it. Its appeal is now being rediscovered.

photo: Kohei Nishiyama / text & edit: chinami Hirahara

Savoring Thai doburoku sato

In 2023, Thailand's leading microbrewery, Devanom, began producing and selling sophisticated craft sataw with a light and fresh taste that adds a modern twist. In addition, the appeal of sataw is now being rediscovered, with an increasing number of fine dining restaurants promoting pairings with Thai cuisine.

MR.SATO Craft Sato
MR.SATO Craft Sato
Left: This fruity and refreshing canned sake is available at supermarkets. Right: Made with traditional red rice, Sanyot rice. It has a complex blend of nutty aromas, subtle sweetness, astringency, and acidity. It is used in fine dining restaurants and hotels.

A modern take on traditional alcohol with the addition of fruit flavors

MR.SATO
MR.SATO is an up-and-coming brand that produces small quantities of sato using Kiaong Goo, a high-quality glutinous rice characterized by its elegant fragrance and sweetness. It was only natural that the young owner, who wanted to "spread the charm of Thailand, including its agricultural products and traditions, to the world," would focus on sato. More and more people are discovering the deliciousness of sato, which has a sophisticated taste with the addition of lychee and mango. IG: @mr.satocraft

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