Everyday Goods Encyclopedia: Art Director Naonori Yago's Favorite 〈th〉 Coin Purse, etc.

Everyday items that we use every day, like our companions, reflect our personality. As an art director and graphic designer, Naonori Yago works on a wide range of designs for brands and commercial facilities, while also working on his own artwork, exhibitions, and in the field of education. We asked him about his favorite bags, wallets, gadgets, and sun protection items.

text & photo: Naonori Yago / edit: Mami Wakao

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BIÉDE tote bag

BIÉDE tote bag

I've been using it almost every day for about five years now, and people around me almost always say, "That's a lovely bag." Not only is the shape cute, but I also like how lightweight and easy to store it is.

BIÉDE is produced by Kleinstein, whom I met through work, and I continue to use their products as I fell in love with their approach to materials and manufacturing.

Zip wallet and coin purse from th

Zip wallet and coin purse from th

These are products from the men's brand th by Taro Horiuchi. I use the Zip Around Wallet as a wallet and the Coin Purse as a business card case. They come with a ring, so you can attach them to your belt or necklace for fashion.

I have been in contact with Taro for a while now, as I was in charge of designing the invitations for TARO HORIUCHI. I really like his way of thinking about clothing and life, and I own a lot of th products so that I can experience the concept for myself.

Wacom pen tablet

Wacom pen tablet

I've been using the Wacom Intuos Pro pen tablet since the start of my career, and I couldn't work without it. It gives me accurate feedback on the monitor based on the sensations I have in my hand.

Lines created using a PC tend to end up looking mechanical, but using this allows me to properly incorporate my physical senses into the design. Sometimes I create lines using the touchpad on my laptop, and I enjoy the roughness of that, but the pen tablet is still the gadget that I trust the most to connect the physical and digital worlds.

SENSAI Essence Day Veil

SENSAI Essence Day Veil

This high-quality, gentle daytime UV serum is comfortable to wear. My wife and I both use it. It has a nice texture and feels like it's snuggling up to the skin, so it can be used every day, all year round.

SENSAI is Kanebo's luxury skincare brand, and I've been in charge of designing its communication visuals for about five years. It's a beautiful brand that carries on the spirit of Kanebo since its founding, and I feel it gives me the strength to live life carefully.

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