A playful style book by fashion curator Motofumi "POGGY" Kogi

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photo: Kazufumi Shimoyashiki / text: Minori Okajime

Learn about his style and the evolution of Tokyo fashion

Motofumi "POGGY" Kogi has a deep knowledge of domestic and international brands and cultures, and calls himself a curator, playing a role in connecting the two. Rizzoli has published a style book that looks back on the fashion scenes he has been through so far. We spoke to him about the thoughts that went into this book, which took two years to create.

"We did everything ourselves, from the composition to the photography and writing, so I think the book is a concentrated expression of my personality. To add a playful touch, we even used comical photography techniques to photograph items. I hope people will enjoy turning the pages."

The cover features an illustration by his son of "POGGY" Ogi Motofumi, depicting his favorite clothes and accessories. The illustration expresses his own style, which freely mixes a wide range of genres from traditional to modern to street.

"Poggy Style: Dressing for Work and Play" is presented from a variety of perspectives, starting with the street fashion and music that influenced him, and including his own collections, collaborative items he has worked on, and dialogue interviews.

"I didn't want to make this an archive book that only features masterpieces. I've included Levi's® denim 501s, but with the same passion, I've focused on my personal treasures, such as T-shirts from my favorite anime and Japanese rock bands. I hope that many people, regardless of nationality or age, will find it interesting to read."

Photographed in the studio. "The kids' secondhand clothes and vintage sneakers featured in the book are a favorite corner of mine; just looking at them makes me want to drink."

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