"My Standard Sneakers" by Akinobu Maeda, David Marks, and others

Enjoy fashion from your feet! Authentic or fashionable, low-tech or high-tech, chic or colorful? We asked six people active in a wide variety of industries about their favorite classic pair of shoes and why.

photo: Yoshio Kato / text: Minori Okajima

Stylist: Yohei Usami

〈New Balance〉991
Brand:New Balance
Model:991

Shoes that are somewhere between high-tech and low-tech

Even though I own several pairs of New Balance shoes, I always come back to the 991. The careful craftsmanship that only a UK-made shoe can offer, the texture of the nubuck leather, and the tapered form from the toe to the instep make these ideal sneakers. This is a special order model, and the slightly darker tone may be the reason why it is so easy to style. It is a model that I have been wearing ever since it was first released in 2001.

Photographer: RK

NIKE Air Jordan 1 Mid
Brand:NIKE
Model:Air Jordan 1 Mid

The current model has been given a "neo-vintage" look.

Of all the sneakers, I like the toe shape of the Air Jordan 1 the most. I had a pair made by my friend's brand, Foxtrot Uniform, at the end of 2023, and they added punk rock elements like safety pins and barbed wire duple to give them a worn-in look, which is typical of their "neo-vintage" style, and they're super cool. As they're based on the current Jordan, I can wear them a lot.

PATH and Equal pastry chef Yuichi Goto

〈VANS〉ERA
Brand:VANS
Model:ERA

My work buddy, I've worn out over 20 pairs already.

As a pastry chef, I work on my feet every day. I need sneakers that are non-slip and comfortable to wear for long periods of time. My uniform is a white T-shirt and a white apron, and I always wear black Vans "Ella" shoes. They're a classic model, but I need timeless shoes that I can wear out and keep buying the same ones over and over again. I'm probably in my 20s now.

Art Director: Akinobu Maeda

〈asics〉FN3-S GEL-KAYANO 28
Brand:Asics
Model:FN3-S GEL-KAYANO 28

Something I bought casually becomes a standard

These shoes were made around the time Kiko Kostadinov began supervising ASICS' in-line products. I love how his signature color usage and detail work is beautifully incorporated into the product, and I wear them often. They were a little soft, so I customized them by adding a New Balance insole. At first glance, some people think it's an unusual collaboration (laughs).

Harajuku CASSIDY store manager, Hiroyuki Yagisawa

CONVERSE Jack Purcell
Brand:CONVERSE
Model:Jack Purcell

The dirtier it is, the cooler it is. A unique piece.

I've been wearing them since I was in my twenties, so it's been about 50 years since I started wearing them. While the cushioning has been updated, they remain a timeless classic, beloved by James Dean and Hemingway. Dustin Hoffman wore a pair of muddy Jack Purcells in the movie "The Graduate," so I don't really take care of them even when they get dirty. I think this is the right answer for pure white sneakers.

Author David Marks

〈New Balance〉997
Brand:New Balance
Model:997

Excellent for both casual and traditional styles

My standard is whether a shoe is comfortable to wear. New Balance is packed with technology throughout, but what's great about it is that they deliberately don't show it in the design. I think the 997 in particular strikes an excellent balance between classic and functional. It's a versatile shoe that goes well with denim and shorts, as well as cotton and linen suits, and it's a pair I've relied on for many years.

"My Standard Sneakers" by Shibuya Naoki, Tropical Matsumura, Kikuno, and others

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