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The days when golf was described as an "old man's sport" or a "rich man's hobby" are long gone. We took a look at the things that foreshadow a new era in golf. A paradigm shift has already occurred!

photo: Noriko Yoshimura / text & edit: Yoshie Chokki

A trendsetting center that attracts attention from both within Japan and overseas

The Osaka shop CLUBHAUS is currently receiving a constant stream of offers from golf brands both in Japan and abroad to collaborate with them.

Since opening in 2017, the store has been one of the first to acquire brands not yet available in Japan, including Malbon Golf from the US West Coast, Sugarloaf Social Club from Washington DC, and Vice Golf from Germany.

"I simply couldn't find any clothes that I wanted to wear. But I learned that new golf brands that are linked to everyday wear are springing up overseas, so I thought I'd start a selection and introduce them," says owner Teizo Matsumoto. The concept has remained unchanged since the store opened, separating the professional world from the amateur world and offering a selection of products with "amateurs enjoying golf" in mind.

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