Ven. Space, a men's clothing store with a focus on brick-and-mortar locations, was launched by a highly skilled buyer from New York.

Three points

1. The shop of Chris Green, a buyer known only to those in the know.
2. Emphasis on texture and feel. Also includes a mechanism to hide the brand name.
3. A new attraction in Carroll Gardens, Brooklyn.

A men's clothing store launched by a talented buyer from New York, with a focus on brick-and-mortar stores

Among the countless select shops scattered across New York, Ven. Space stands out as a unique presence. Located in Carroll Gardens, the minimalist store is home to around 50 labels, from European heavyweights like Dries Van Noten to cutting-edge American and Japanese brands like Aubero.

The owner, Chris Green, has experience working at Need Supply, which also has a presence in Japan, and was previously in charge of product management at the popular Seattle shop Totokaiyo. Using the sense he has honed over many years of experience, he selects items based on whether or not he would want to wear them himself.

The important thing is to propose a wardrobe that can be created by mixing and matching items together, rather than unifying with a single brand.

Furthermore, unusually for today's market, they do not have an online shop, and instead only post information, a list of brands they carry, and a diary on their website, because "we want to build face-to-face relationships with our customers."

Considering the nature of men's clothing, where the range of silhouette variations is limited and the individuality lies in the materials and tailoring, the store has taken the unique approach of deliberately hiding the brand tags so that customers can first feel the fabric.

For a long time, there had been no men's specialty store in the area where the store is located. "I live in this town myself, so I wanted to open a store in my hometown. The ideal store would be like the local retail stores of the old days, where customers greet each other by name. Rather than just doing business with them, I would like to become a part of their lives."