Day 1: "NEW PERSPECTIVE KOREA - Korea as seen and photographed by BRUTUS" in Asetec
The pop-up in Seoul kicked off with the opening event for "NEW PERSPECTIVE KOREA - Korea as seen and photographed by BRUTUS," which began on Friday, April 25th. The venue was the music bar Le Monterey in Jinju, South Korea, which was introduced in "Nobody Knows What's Going on in Korea Now!", and the gallery of the same name run in Seoul by the creative team behind Le Monterey.
From Friday, April 25th to Sunday, May 11th, posters specially designed by Aseptic designers using photos by Kazufumi Shimoyashiki, a photographer from the Korea feature team, were exhibited and sold here. Photos not published in the magazine were also displayed at the venue and available for purchase.
On the first day of the event, Friday, April 25th, Shimizu Masanobu, the editor in charge of the feature, as well as members and the Aseptic team, were present in the gallery. The opening party began at 5pm, and guests were treated to catering food from the glamorously displayed Genkei Wonhyeongdeul, as well as wines selected by CALL, the Aseptic affiliated wine bar. DJ Sagaraxx, owner of Le Monterey, also performed a DJ set centered on black music, livening up the opening night of the exhibition.
"Nobody Knows What's Happening in Korea Now!" was also on sale at the venue. Although the text was still in Japanese, many visitors picked it up and purchased it. There was also a talk session between editor Shimizu and Asetic's CEO Hasan, and the audience was seen listening intently.
Posters were displayed throughout the venue. On the table on the left are some of the catering food from Wonhyeongdeul. 
Back issues of "BRUTUS," including the popular feature "Music, Alcohol, and Summer" in Japan, will be on display so that guests can easily pick them up. 
Visitors purchased and perused the book "Nobody Knows What's Happening in Korea Now!" 
There will also be a talk session between Asetic CEO Hasan (left) and BRUTUS editorial staff member Shimizu Masanobu (right). 
The event was packed with young Koreans who were interested in BRUTUS and the magazine medium. 
Drinks are provided by CALL, a wine bar in the Aseptic chain located on the second floor of the same building as Le Monterey. 
Even as the event was about to finish, there were still many guests at the venue. Behind the turntables was Sagaraxx, the owner of Le Monterey and DJ.
Day 2: "NEW PERSPECTIVE KOREA" in Movie Land
On the second day of the pop-up, an event called "NEW PERSPECTIVE KOREA" was held at the mini-theater Movie Land.
Tickets for the pop-up were distributed to visitors and included a set of novelty items created in collaboration between BRUTUS and Movie Land, as well as the special feature "No one knows what's happening in Korea now!"
The main event of the event was a talk session in which the editor exchanged opinions with MoChoon about the charms of Korean regional cities that he felt during his actual research. After the discussion, a screening of "Drive My Car," directed by Ryusuke Hamaguchi was held, selected by the editorial department as a film that portrays the charms of Korean regional cities.
The talk session also detailed the characteristics of the magazine "BRUTUS" and the process of completing a single issue of "BRUTUS," which led to a question and answer session afterwards, during which attendees fielded many questions about the profession of magazine editing. The magazine industry in Korea is said to be a smaller market than in Japan, but this pop-up demonstrated the high level of interest in magazines and the job of editing.
The logo print on the entrance window was created by Movie Land's design team. 
Editor Shimizu and MoChoon (right) exchange opinions across the screen about the appeal of regional cities in Korea. 
Shimizu talks about how a "BRUTUS" issue is created. On the left is interpreter Kim Jin-won. 
Participants listened to the talk session while looking through "Nobody Knows What's Happening in Korea Now!" 
At Movie Land, back issues of BRUTUS magazine with a travel theme, including special features on New York and Taiwan, were on display to match the theme of the talk session. 
The first draft and final copy of "Nobody Knows What's Going on in Korea Now!" were brought from the BRUTUS editorial department in Tokyo and displayed at the venue. 
Galleys with red marks made by the editor and proofreader are also on display. 
Participants were given a sticker (top left), a badge (bottom left), and a notepad as a novelty gift.
