The days of just using fragrance are over.
The fragrance industry has experienced a huge boom since the COVID-19 pandemic. With a wide variety of brands, scents, and scents that can be enjoyed by both men and women, their popularity is spreading to people of all ages.
However, it can be surprisingly difficult to use depending on the situation, and some people end up wearing too much and becoming overwhelmed by the fragrance, so many people tend to shy away from it because it seems too difficult. For those people, why not try a different approach and wear fragrance freely? By eating, applying, or wearing scents, you'll discover a whole new way to enjoy them than just fragrance.
Yes, perhaps a clean scent is best when it is subtle, wafting faintly from somewhere.
Apply fragrance
LE LABO/Massage & Bath Oil
Le Labo's body oil contains Vitamin E and jojoba oil, moisturizing and leaving skin smooth, soft, and refined. It can be used during bathing or massage, and even on dry skin, it doesn't leave an unpleasant stickiness, making it ideal for body care.
The subtle fragrance that blends seamlessly with your skin offers a different way to enjoy fragrance than perfume. The brand's five popular scents are available.

Wear the fragrance
Santa Maria Novella / Silk Sachet, Armenian Paper
Santa Maria Novella, which also offers a wide range of items other than perfumes, focuses on scents to enjoy in your closet. Best-selling items include paper soaked in an infusion of oriental spices and sachets containing potpourri made from leaves, flowers, and buds of plants native to the hills of Tuscany. These scents are different from fabric softener and allow you to "wear" a clean feeling.

Top: 40g each, 7,700 yen each; Bottom: 18 pieces, 4,400 yen (Santa Maria Novella Japan TEL: 03-6384-5188)
Eat the scent
THREE/Scented Alchemy Tunes
Unlike sniffing with your nose, this is a new approach called "mouth aroma," where you savor the aroma in your mouth. By chewing these hard gummies made from collagen gelatin, the pleasant stimulation of herbs and spices spreads throughout your mouth, refreshing you with just one bite.
The scent, which is felt by the tongue and brain every time you chew, is completely different from fragrance and can be enjoyed as a way to take a break or switch gears when you want to concentrate.
