A hidden market in Busan. Blowfish in the morning, hagfish at night... Experience the flavors of a seaside city!

Busan is the second most populous city after Seoul. While there are many attractions, if you want to experience its charm firsthand, head to a local market. Not only can you enjoy market cuisine that showcases the bounty of the sea, mountains, and rivers, but you'll also encounter the generous and energetic people and lifestyle of Busan.


This article is a special release from BRUTUS' "Nobody Knows What's Happening in Korea Now!" (published April 15, 2025). For more details, click here.

photo: Kiyoko Eto / text: Yuriko Kobayashi / coordination: Shinhae Song(TANO International)

Pufferfish in the morning, hagfish at night: a first-time taste experience at a seaside market!

Busan is South Korea's second largest city. While it has a wide range of tourist facilities, its greatest attraction is its markets. The largest of these is Jagalchi Market, located along the coast. Outside the market building is an outer market stretching for about 600 meters, lined with stalls selling seafood.

Around 7am, the colorful parasols open, signaling the opening of the marketplace, and the cheerful voices of shopkeepers negotiating prices with the shopkeepers echo through the streets. This is the vibrant daily life you'll find in a seaside town.

Jagalchi Market comes alive with the rising sun. When the colorful parasols open on the street stalls, a new day at the market begins. To become friends with the shopkeepers, start by shopping!

Among the common fish such as mackerel and hairtail, there are also crabs and monkfish, which are considered luxury ingredients in Japan. I found a restaurant with a sign for pufferfish near the market and went in, where they served me a soup made from stewed chunks of pufferfish.

The fluffy flesh is in a richly flavorful broth. "I don't add anything except salt," Ajime says proudly. If you add rice to the remaining broth to make a rice porridge-like dish, it's also delicious! The price of 15,000W, which comes with rice and side dishes, is only possible at a seaside market.

Jagalchi Market also has a nightlife. In the evening, when the parasols are closed, the lights of the food stalls come on. Many of the stalls are gomjangokki (grilled hagfish) stalls, where the vendors pull out hagfish, a deep-sea fish similar to eels, from tanks in front of the stores, prepare them in a spectacular fashion, and grill them over charcoal.

The firm flesh exudes fat as you chew it, giving it a texture similar to beef or pork innards. The local way is to snack on it while slowly sipping soju (Japanese liquor). Before you know it, you'll have spent the whole day at the market and be slightly tipsy on your way home. I want to know more about Busan's markets and the lives of the people.

The hidden market is in Busan. Stroll through the local market that is full of the power of the port city.

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