Guide: Yuma Kawano (CEO of LIGHT UP COFFEE)
Yuma Kawano says, "By learning about each roaster's flavor-making policy and concept, as well as the characteristics of each country's coffee culture, you'll be able to find a flavor that suits your taste."
"For example, Australia has a strong café culture, and I feel like there are many shops that roast coffee beans to create a gentle flavor that suits your daily life. On the other hand, Northern Europe has a history of light roasting, so I get the impression that there are relatively more roasters that handle beans with delicate flavors." Furthermore, learning about the relationship between geography and bean distribution deepens your interest even more.
"If you go south from Europe, you'll end up in Africa. Because of this proximity, roasters and producers tend to build good relationships, and there are many opportunities to purchase delicious African beans."
Checking out the original goods is also fun. "In addition to mugs, tote bags, and T-shirts, there is also a website that stocks a wide variety of equipment with the store's logo. Fragile items are also packaged properly so you can rest assured when they arrive."
Additionally, in Western shops where Christmas sales are popular, holiday season products are also a good target. "For example, Tim Wendelboe traditionally sells unique fruity beans called 'Christmas Edition.'"
When using this service, you may be concerned about shipping costs. Many sites only determine shipping costs after you select a product and proceed to the payment screen, so be sure to check the total amount before purchasing. After payment, it is essential to check and keep the purchase confirmation email and shipping completion email. Also, overseas beans tend to be larger in volume than those in Japan, starting at 250g per pack, so it is recommended to buy together with several coffee enthusiasts as shipping costs will be cheaper.
If you want to try beans from around the world more easily,
For those who are hesitant to jump straight into overseas e-commerce, you can try out cross-border e-commerce malls run by Japanese companies. You can try out carefully selected products in small quantities with peace of mind.







