Art director and graphic designer Asuka Wakida 's best purchase of her life: "A SHUN OKUBO ring"

The things people desire reveal their values and outlook on life. What are they willing to buy and what do they value? Shopping is the ultimate consumer behavior, but it also teaches us what we need to add color to our lives. What is the best buy story of art director and graphic designer Asuka Wakida?

First published in BRUTUS No. 1000, "The Best Purchase of Your Life" (released January 11, 2024)

photo: Kenya Abe / text: BRUTUS

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A design that sublimates even your complexes

Three years ago, when we got married and decided to make rings, we had the opportunity to design the logo and packaging, so we decided to ask SHUN OKUBO to do it. My husband is an architect, so he was in charge of the three-dimensional shape of the ring, while I thought about the flat surface and color. I wanted a delicate ring that doesn't look like a wedding ring, so I thought of various ways to make the thin ring stand out, and ordered one that looks like two different rings joined together. I usually draw the handwritten signature on the inside in one go, but this time I chose the best handwriting from several I had written.

I've always had a complex about having small hands, but I was so happy to be able to create a ring that fit me perfectly, and it made me love my hands.

"Shun Okubo ring"
A Tokyo-based jewelry brand founded by Shun Okubo in 2007. The brand's creative activities are based on the concepts of "wild thinking" and "jewelry for urban women."

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