Dwayne Johnson, aka The Rock, is at the forefront of the ice cream business. Although he avoids sweets and carbohydrates to maintain his physique, he is a fan of Portland, Oregon-based SALT & STRAW ice cream. Not only has he invested in the company since 2019, but in 2023, he personally proposed a limited-edition flavor inspired by The Rock, which became a huge hit!
Rock not only invested in Portland-based SALT & STRAW, but also proposed special holiday-themed flavors.
Courtesy of Instagram via @saltandstraw
The flavor is aimed at adults, using the tequila "TEREMANA" that he produces himself.
Selena Gomez follows a similar pattern, investing in the ice cream brand Serendipity and developing song-inspired flavors that have been well-received.
Selena Gomez
Photo: Splash/Aflo
The famous store Serendipity has released a special flavor called Cookies & Cream Remix, inspired by the song "Ice Cream," a collaboration with Blackpink. It looks delicious.
Snoop Dogg, who says, "Ice cream is essential for chilling and relaxing and being happy," will launch his ice cream brand, DR. BOMBAY, in the summer of 2023. Available in large supermarkets across the US, sales are booming. New flavors will be added in 2024.
Snoop Dogg will launch the ice cream brand DR. BOMBAY in the summer of 2023.
Photo: REX/Aflo
It's available at large supermarkets like Walmart, and new flavors are constantly being released! The latest flavor, released in 2024, was a collaboration with Dr. Dre, which has been a hot topic. 
Brand character DR.BOMBAY continues to fall as an NFT.
Tyra Banks and Cher are the ones who run not only the brand but also the ice cream store. It took Tyra 15 years from planning to realization, and Cher 5 years, so they're serious about it.
Tyra Banks launched the ice cream brand SMiZE Cream (now SMiZE & DREAM) in 2021.
Photo: REX/Aflo
Fulfilling a childhood dream of hers, when she would go to the ice cream shop with her mother, a store in the UAE will open in January 2023. We are also looking forward to seeing it expand into Asia. 
Cher launched the gelato brand CHERlato in the summer of 2023.
Photo: Backgrid/Aflo
The ice cream is sold in a collaboration with the famous New Zealand ice cream shop Giapo.
Photo: The Mega Agency/Aflo
Ice cream trucks are nostalgic.
Photo: REX/Aflo
Also, Charles Leclerc launched the ice cream brand LEC in the spring of 2024, and it was first sold in Italy. For F1 drivers who are conscious of their weight, ice cream is a "guilty pleasure," but low-calorie ice cream is no problem. We look forward to the international expansion of these ice creams.
Charles Leclerc launched the ice cream brand LEC.
Photo: REX/Aflo
It's low in calories, just like an F1 driver who is conscious of his weight, but the cutely named flavors such as "VANILLOVE" and "SWIRLY PISTACHI-OH!" also taste exceptional.
Cardi B
Cardi B's vodka-infused whipped cream "Whipshots," launched in 2021, are a huge hit. They're great for enjoying as an alcoholic beverage, but they also make a great ice cream topping. They come in four flavors, including mocha, and they'll change the flavor of your ice cream!
Cardi B
Photo: Backgrid/Aflo
Alcohol-infused whipped cream for a grown-up taste!
Ai Yoshida
Architect Ai Yoshida opened an ice cream shop called yacone in Hiroshima in 2023. Inspired by the ingredients she encountered on her travels and the delicious memories she had, the shop uses ingredients from the Seto Inland Sea to create ice cream, including flavors like Gorgonzola & Walnut Honey, which go perfectly with wine!
Architect Ai Yoshida 
In Japan, craft ice cream is made using ingredients from the Setouchi region.
