"Deep sea," "poison," and "sex"!? The people behind the aquarium's exciting academic entertainment exhibition

While the main focus of an aquarium is the animals themselves, the presence of the professionals who create the mechanisms that keep visitors coming back is also not to be missed. We take a closer look at the work of the people in charge of planning and creating popular exhibits.

photo: Jun Nakagawa / text: Ryota Mukai / special thanks: Keita Harasawa

Planning a series of aggressive academic entertainment exhibitions

Sunshine Aquarium is always a hot topic for its bold projects, such as "Creepy Deep Sea Creatures 2024," the "Poisonous Po ...

"The most important thing about planning is that it's fun. I'm also conscious of making new discoveries," says Imai. For his first project, "Moudoku Exhibition 2," he even created a new aquarium. "It was literally a process of creating everything from 0 to 100. I thought about everything from what to place in the space and how to create flow, to the background music. I also wrote explanatory text for the exhibits and, if necessary, went out to collect living creatures. The "Moudoku Exhibition" has not only attracted a total of 650,000 visitors, but it is also one of the series that has received the most positive feedback on social media out of all of our museum's projects. It's great to see such reactions."

It's not just entertaining. Imai himself is involved in the planning of these exhibitions while working as a zookeeper, so they are backed up by academic evidence. This is no different to the projects Katano handles. Take the "More ♡ Sexuality Exhibition." This was held during the COVID-19 pandemic as the second installment of the popular "Sexuality Exhibition," an evening event exhibit themed on the sexuality of living creatures. Many efforts were made to deepen visitors' understanding.

Minako Katano's 2020 "More♡Sexuality Exhibition" at Sunshine Enterprise
This is the 2020 exhibition "More♡Sexuality" by Minako Katano. The explanatory panels for the exhibition are designed in a neon style to coincide with the nighttime event.

"With the help of the animal care staff, we made models (!) of the animals' genitalia out of paper clay and silicone rubber. We paid particular attention to the size and texture, and hoped that it would be a fun place to learn." The interactive exhibits were also designed to be touchable with a stick, and an exhibit where visitors could smell the scent of animals in heat was devised, with many ingenious touches being made to accommodate the time when people are careful about interacting with animals. As a result, it has become a hit project with further events. Serious and aggressive entertainment is being produced one after another.

Learning from nature and creating living art: The world of "aquascape design" that enlivens aquariums

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