Expressing the pride of a tailor through cutting
Aventus was inspired by a famous emperor in history. The bottle is beautifully cut, based on the hip flask, a knight's favorite. This eau de parfum, which expresses the image of energetic masculinity and success, was launched in 2010 and quickly gained enthusiastic support. Now, a new visual titled "Cut Different" has been released as an icon that once again speaks of the brand's signature, beautifully embodying the spirit of Creed, which was founded as a tailor in 1760. Let's take a look back at the history of Creed.
The scented leather glove that started the legend
The story begins in 18th century London, where James Henry Creed opened the tailor shop House of Creed. It is said that he delivered scented leather gloves to the then King of England, George III. Years passed, and when his granddaughter, Victoria, became Queen, she appointed House of Creed as a Royal Warrant Holder. It then caught the eye of Napoleon III and his wife, Empress Eugénie, and in 1854 the brand established a base in Paris. Its exceptional tailoring skills and custom-made perfumes became a status symbol among the royal family. Since then, it has created over 200 fragrances using the finest ingredients.
Traditional manufacturing methods enhance artistic quality
Creed begins by visiting the source of ingredients and carefully selecting the most fragrant ones. This is the "Seed to Scent" philosophy that the House of Creed upholds. The fragrances are created in Fontainebleau, a factory surrounded by beautiful forests, about an hour and a half by train and car from Paris. Natural fragrances from around the world, such as rose from Bulgaria and jasmine from Italy, are delivered, measured by hand, and essential oils are extracted. The oils are then blended according to the brand. Creed calls this process "The Art of Millesime." Incidentally, Millesime (harvest year) is a wine term. Just as the quality of grapes determines the quality of wine, the quality of flowers and plants holds the key. Perfume, too, is an art created by the blessings of nature.
Essential oil storage tank. 
The extract is golden in color before the fragrance is mixed.
Creed's Heritage Collection
"Aventus"
Creed's contemporary signature fragrance is inspired by history's most renowned emperors. Its bold notes of lemon and pineapple create a dignified presence, enveloped in the complex aromas of birch and oakmoss.
Creed Aventus Eau de Parfum 50ml 37,400 yen, 100ml 53,570 yen.
"Aventus for Her"
It took three years to create this fragrance as a companion to the signature Aventus. It was inspired by the modern woman who strives to break the glass ceiling. The refreshing top notes are wrapped in zesty pink pepper and refreshing bergamot, followed by a gorgeous harmony of rose. Wearing Aventus for Her will give you inner strength and radiance, making you unforgettable at first sight.
Creed Aventus for Her Eau de Parfum 30ml 31,790 yen, 75ml 48,290 yen
"Silver Mountain Water"
Silver Mountain Water, launched in 1995 with its white bottle reminiscent of snowy mountains, was inspired by the clear air of the Alps. Its juicy citrus aroma leads to a heart note of tea and salty ozone notes. The base notes are a blend of sandalwood and musk, giving it a refreshing energy.
Creed Silver Mountain Water Eau de Parfum 50ml 33,660 yen, 100ml 43,560 yen
"Millesime Imperial"
A long-selling fragrance since 1995, Millesime Impérial is a sophisticated and elegant fragrance. The top notes are refreshing bergamot and blackcurrant, followed by elegant iris and marine notes. Deeply penetrating notes of sandalwood and cedarwood linger. You can enjoy the changing fragrance at your leisure. It's also great that it's gender-neutral.
Creed Millesime Imperial Eau de Parfum 50ml 33,660 yen, 100ml 43,560 yen
"Carmina"
Carmina, a story about the next generation of heroines, will be released in 2023. The unique sweetness of black cherry and rose de mai evokes the image of a bold and passionate woman. Her imagination was fueled by a colorful dress drawn in the founder's sketchbook, which was discovered in the Creed family's private room in the 8th arrondissement of Paris.
Creed Carmina Eau de Parfum 30ml 31,790 yen, 75ml 48,290 yen
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Intermode Kawabe Fragrance Headquarters
TEL：0120-000-599
HP：https://www.creedfragrance.jp/
