Switzerland, the inheritor of mechanical watch culture
The brand policy is "Go Your Own Way." And in product development, they are committed to "luxury that fits your means." Oris is known among watch enthusiasts as a brand that makes mechanical watches accessible to everyone.
Founded in 1904 in Hölstein, located in the lush Waldenburg Valley in northwestern Switzerland, the brand name comes from the name of the stream that flows through the village. The company is still headquartered in the same place where it was founded, and this year marks the 120th anniversary of its founding. Throughout its history, Oris has made a significant contribution to the preservation of the Swiss mechanical watch culture.
In 1956, Oris advocated for the repeal of the Swiss Watch Law, which prohibited the use of new watch technology without government permission, winning the independence of the watch industry. Furthermore, in 1982, when the current system was established, Oris decided to specialize solely in mechanical watches, despite being in the midst of the quartz crisis, thus preserving the torch of culture.
At the time, mechanical watches were considered luxury items only for hobbyists. However, Oris paved the way for a re-evaluation of mechanical watches by offering high-quality, affordable models. In particular, the Big Crown Pointer Date, which was released in 1984 and modeled after the 1938 model, was a huge hit worldwide and remains an icon of the brand to this day.
It is rare for a watch brand to produce only mechanical movements. In 2014, they revived their own in-house movements, with an ultra-long power reserve of 10 days. Since then, they have developed a series of unique technologies, including wear-resistant automatic winding mechanisms and highly anti-magnetic movements. Even with high-performance in-house movements, Oris has maintained its signature price range, which is possible because they are an independent brand. Oris always goes their own way.
[Signature: Masterpiece] Big Crown Pointer Date Caliber 403
An icon with over 85 years of history
The brand's iconic "Pointer Date" model, inherited from the 1938 model, is equipped with an in-house movement. The small case and small seconds hand create a distinctively retro atmosphere. The large crown, from which the collection takes its name, is a functional beauty created to make it easier for pilots to operate.
The automatic movement, Cal. 403, as the model name suggests, is designed to operate efficiently with little torque, achieving a long power reserve of 5 days. It also boasts excellent magnetic resistance and requires no maintenance for up to 10 years, making it extremely practical. This is a watch that allows you to experience Oris' history and technical expertise.
Diameter 38mm. Automatic. Stainless steel case. 566,500 yen.
The box-shaped sapphire crystal adds to the retro feel, and the indices remain clear even when viewed from the sharply curved outer periphery, ensuring excellent legibility. 
The automatic winding rotor uses a unique sliding bearing system that is low-friction, robust, and unlikely to break down. Oris keeps decoration to a minimum and focuses on practicality.
[New] ProPilot X Caliber 400 Laser
Changing dial colors
This latest professional pilot's watch features a lightweight titanium case housing the company's center-second automatic movement, Cal. 400. The dial is also made of titanium, and approximately 6,000 vertical grooves have been laser-processed to manipulate the reflection of light, creating a unique texture that changes color depending on the viewing angle.
The logo, lettering, and indexes on the dial are also laser-processed. This technology was developed in collaboration with a research institute under the Swiss Federal Institute of Technology. Through the power of science, a completely new color dial was born.
39mm diameter. Automatic. Titanium case. 814,000 yen.
The dial is made of solid, uncolored titanium. Approximately 6,000 grooves of varying depths and widths reflect seven colors of visible light at different angles, causing the dial to change into seven different colors. 
All of the in-house Cal. 400 series movements use a silicon escapement, and by using more than 20% of the components made from non-ferrous alloys that do not become magnetic, they have achieved excellent magnetic resistance.
