Everyday Goods Encyclopedia: Goyemon CEO Onishi Ai's Favorite Card Cases, etc.

A person's personality is reflected in the everyday items they use every day, like their companions. We spoke to Onishi Ai, representative of goyemon, a product design team that creates products that combine Japanese tradition with the latest technology, about her favorite coffee goods, card cases, sportswear, and hair care products.

text & photo: Ai Onishi / edit: Mami Wakao, Mutsumi Okazaki

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〈Madoka Rindal〉TEA MUG

〈Madoka Rindal〉TEA MUG

This mug is by ceramic artist Madoka Lindal. I bought it when everyone opened in Yutenji.

This is one of my favorite mugs, and I find myself reaching for it whenever I have a cup of coffee. The texture feels comfortable in the hand, something you only get from a hand-formed mug, and the hand-drawn illustration of a face is adorable.

IMCO Metal Cigarette Case

IMCO Metal Cigarette Case

I have been using a cigarette case made by an Austrian smoking accessories manufacturer as a business card holder for about seven years.

It's sturdy and convenient with one-touch opening and closing. Its structure allows you to separate your own business cards from those you've received, and the built-in spring keeps the cards in place even if the number of cards increases or decreases. It actually has all the functionality of a business card holder (it's a secret that I'm on my fifth one, having lost them so many times).

〈Clarks Originals〉WallabeeGTX

〈Clarks Originals〉WallabeeGTX

While keeping the classic design, the high-tech functionality of "grip strength" and "waterproofing" has been improved. It has something in common with goyemon, and I love this kind of thing (laughs).

They don't get stuffy or tiring. I have four pairs in different colors and wear them for everything from everyday wear to active scenes. I also love the custom ones I made myself, laser-engraved with the title of my favorite movie. I also changed the shoelaces to MIJI from Always.

〈YOBEK〉SCALP CARE SHAMPOO

I received this from Yoshida Reika last year and loved it so much that I bought more and have been using it ever since.

The refreshing citrus scent is complemented by adult elements like herbs and spices, creating an exquisite balance of scents. It's also said to be good for the scalp, and the gentle ingredients make it suitable for children, which is a plus. The packaging is also great.

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